Bravissimo vs Curvy Kate: two fuller-bust bra specialists compared on what they publish
UK delivery, returns, fitting help and offers read from both shops’ own pages, and what a ‘fit guaranteed’ promise leaves out.
Side by side
| Criterion | Bravissimo | Curvy Kate |
|---|---|---|
| Shipping & Returns | 3.43 of 5 checks passedWhat we readA 28-day change-of-mind window for UK customers (14 days is the legal minimum), so just under the 30-day line. Bravissimo pays UK return postage. Refunds for delivery are capped at the cheapest delivery option, and you can be charged for loss in value from handling a shop would not allow. Briefs, swimwear and unsealed Spanx cannot be returned once unsealed. UK delivery: Standard £5 (2 to 5 days), Express £7.50, Next Day £9.50, free only to a shop (Click & Collect); no free-home-delivery threshold. | 5.05 of 5 checks passedWhat we readA 90-day return window for unworn items with tags (swimwear with the hygiene seal intact), free UK returns through a Royal Mail portal, no deductions listed for returns. UK delivery: Standard tracked £3.95 in 2 to 3 working days, free over £75; Express £4.99; Next Day £7.99. The page contradicts itself on refund processing time (up to 14 working days in one place, 3 to 5 in another). |
| Service | 3.43 of 5 checks passedWhat we readNo product warranty is stated beyond statutory rights (refund within 30 days for faulty goods, repair or replacement within six months). Faulty-goods route and cancellation or exchange by phone or email are described. Fitting guides, in-shop fittings, live chat and phone service are offered. The terms contradict each other on the return deadline (28 days to change your mind, but ‘within 14 days of telling us’ to send goods back) and give three different company addresses. | 3.43 of 5 checks passedWhat we readFaulty items are accepted within six months of purchase and no longer product warranty is stated. The returns portal, a 14-day cooling-off cancellation and gift-card exchange are described. A bra fit quiz, virtual fitting, fitting guides and a store locator are offered. The pages contradict each other on the Next Day cut-off, on Evri coverage, and on the Isle of Man, and the delivery page links its contact to a different brand’s site. |
| Value | 3.43 of 5 checks passedWhat we readThe sale page shows 323 items; discounts range from 10% to 50% (for example Ophelia bras £21 against £42). No sale end date, no sign-up, threshold or student offer was shown. | 5.04 of 4 checks passed, 1 not readWhat we read“Sign up for 10% off” a first order; student, key-worker, youth and disabled discounts are listed; Scantilly Scandal Plunge Bra at £34.95 against £39 (about 10% off); “15% off matching briefs”; limited-time offers with no end dates. Outlet pages were linked but we could not read them, so whether any item is 20% or more off is not known. |
| Quality | Not ratedNot rated. We have not been fitted by Bravissimo or tried its products. | Not ratedNot rated. We have not been fitted by either shop or tried their products. |
| Overall desk score | 3.4 | 4.5 |
Desk scores come from checklists read off each store’s own pages, not from hands-on use. “Not read” means we could not see the page that would say, which is not the same as failing. An overall and a winner appear only when both sides have all three criteria rated; a gap under 0.3 is called a tie. How desk scores work.
This is a research-based comparison. We read both shops' own UK pages (home pages, terms, delivery, returns and sale pages) on 28 October 2026. We have not been fitted by either shop or tried their products, so nothing here is a verdict on fit. Our scores are checklist-based "desk scores" and say how much we could read; see how we score.
Bravissimo and Curvy Kate both sell bras for fuller cup sizes, both offer fitting help, and both are UK shops. Rigby & Peller would be a closer match on the in-person fitting side, but its site refuses automated reading, so we could not compare it and chose Curvy Kate instead. Our bra fitting guide covers sizing before you shop.
The scores#
Curvy Kate comes out at 4.5 and Bravissimo at 3.4.
| Bravissimo | Curvy Kate | |
|---|---|---|
| Shipping & Returns | 3.4 | 5.0 |
| Service | 3.4 | 3.4 |
| Value | 3.4 | 5.0 |
Quality is not rated for either: we have not tested them.
Returns#
Curvy Kate gives 90 days from dispatch for unworn items with tags (swimwear with its hygiene seal intact), and free UK returns through a Royal Mail portal. Bravissimo gives UK customers 28 days to change their mind (the legal minimum is 14) and pays UK return postage. Briefs, swimwear and unsealed Spanx cannot be returned once unsealed, and a delivery refund is capped at the cheapest delivery option.
Bravissimo's terms also contradict themselves: 28 days to change your mind in one section, but "within 14 days of telling us" to send goods back in another. If you are returning something, send it within 14 days of telling them. Our guide to online return and refund rights covers the legal floor.
Delivery#
| Bravissimo | Curvy Kate | |
|---|---|---|
| Standard | £5, 2 to 5 days | £3.95, 2 to 3 working days |
| Free? | Only to a shop (Click & Collect) | Standard free over £75 |
| Express | £7.50, 1 to 2 days | £4.99, 1 to 2 working days |
| Next day | £9.50 | £7.99 |
Fitting and service#
Both give real help. Bravissimo offers fitting guides, in-shop fittings, live chat and phone service. Curvy Kate offers a fit quiz, a virtual fitting, fitting guides and a store locator, and promises "great D-K cup fit guaranteed or your money back". Neither states a product warranty beyond your statutory rights (refund within 30 days for faulty goods, repair or replacement within six months). Curvy Kate's delivery page links to a different brand's site for contact details, and its Next Day cut-off differs between sections.
Offers#
Bravissimo's sale page shows about 323 items, 10% to 50% off (for example Ophelia bras at £21 against £42), with no end date and no sign-up, threshold or student offer. Curvy Kate offers 10% off a first order, student, key-worker, youth and disabled discounts, and 15% off matching briefs; a Scantilly bra at £34.95 against £39 (about 10% off). Its "limited time" offers show no end dates, and we could not read its outlet pages, so we do not know whether any item there is 20% or more off. Our sale-price guide shows how to check.
Our take#
On what the pages promise, Curvy Kate is ahead: a longer return window, free UK returns and more discounts you can see. Bravissimo's strengths are in the room, not the policy: shops, in-person fittings and Click & Collect. If you are between sizes and want a fitting, that is worth more than a score. If you mainly want an easy return, Curvy Kate's is the easier one.
Disclosure: the deal buttons on this page use affiliate links for Bravissimo, so we may earn a commission if you buy. Curvy Kate is not a store we list, so there is no coupon block for it. It does not change what we write. Read our disclosure.
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